It seems like you can’t go more than a few hours lately without coming across an article or seeing a newscast about the importance of having an online presence. Having a website is not enough these days. You have to also have a Facebook page, a LinkedIn account, a Twitter account and blog every day. The most common issue I hear is that people do not have enough time to do the things that drive traffic to their websites.
Specifically, writing blog posts, tweeting or updating the company Facebook page. Social media consultants have become permanent staff members at many companies because of this very issue. What no one seems to talk about, however, is how to keep visitors on your site once you get them there. None of the time, effort and money you put into promoting your site will mean anything if a visitor spends 20 seconds on your home page and then clicks back to the Google search results page to check out one of your competitor’s sites.
There is a way to interact with your prospective clients as soon as they reach your site. A new interactive marketing service called TalkAgent has figured out the solution to this very issue. TalkAgent will monitor your site and reach out to visitors by chatting with them to see if they want to talk to a live person. This will not only increase the likelihood that prospective clients/customers will remain on your website for longer than 20 seconds, but it will also increase the number of leads you generate from your site.
So if you have a website, the only question you need to ask yourself is: “What am I doing to interact with site visitors.”
Hint: Calling TalkAgent is the answer.