Tag: CRM integration

The great strength of customer relationship management software is that it can present an integrated and holistic view of the customer. It collects all the information on each contactee and activity in one place and can display it in a single, easy to read view. This obviously allows for much more sophisticated marketing communications and it is invaluable in sales force automation. However, beyond that, CRM systems can make a major improvement in the automation, management and information reporting and […]